The Bookbub Phenomenon

If you’re a reader, you probably know Bookbub. You may have even subscribed to their mailing list. For those who are not familiar, Bookbub is like a matchmaking service for book lovers. Tell them what you’re looking for, and they will send you a daily list of carefully curated books that just might be your next love match.

They are a behemoth, who command as much as $2,500 or more for a single ad in their mailing list. And authors are lining up to get in. In fact, their waiting list is weeks long, and I have heard that for some genres, an author can wait up to a month or more for their ad to run (see Bookbub pricing and statistics).

Are you going to compete with Bookbub? Probably not. Not without a massive amount of capital to build the infrastructure a service like theirs requires to segment their lists and deliver to millions of subscribers. But think for a moment about what Bookbub really is. It’s an email list. A list of people looking for something specific and a list of people who have what they’re looking for.

You don’t have to be the next Bookbub to build a profitable business. What you need is a list of people who are looking for something, and a means of connecting them with the people or businesses who have what they want. Fortunately for publishers, there is an endless stream of businesses and individuals who are looking for ways to reach highly targeted consumers. Once you have built that targeted list, the revenue comes pretty easily.

And that is exactly what we do at eZine Empire. We brainstorm ideas, find underserved markets, and design new and creative ways to connect buyers, sellers, and information seekers.

So, what market would you serve?

 

For more information about Bookbub, visit Bookbub.com
See also: It Isn’t Amazon Publishers Should Fear. It’s Bookbub

 

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